Executives Peer-to-peer Groups And Their Benefits: Asia Pacific
At peer groups, you meet with leaders who match your level of management to utilize one another experience and convert knowledge to business value in everyday business life.
You learn, share and apply your knowledge in a professional peer group, and inspire each other with new perspectives, whatever the industry.
Members of a peer group are likely to influence other’s behavior and beliefs. They discuss, comment on and help other members of the group make their business better.
Peer-to-peer groups are a great way to get inexpensive and quality advice. Peer-to-peer groups can be intensely bonding and can provide solutions to long-standing business problems that you might be trying to overcome. At TheNewHandshake, the leaders come together to support each other’s professional development.
Owning a business is a very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared. One of the most intimidating aspects of business is branding. The reason is because many people look at all of the big corporations such as McDonald's, Wal-Mart, and other types of businesses that have been around for a very long time, and think that they could never beat these guys out. The truth is that you are not necessarily trying to knock these guys out because they aren't trying to knock each other out. The purpose is to brand you enough to make a presence. When you make a presence for yourself, you draw attention.
It is very important for you to brand yourself for whatever marketplace you are trying to infiltrate. When we talk about branding, we are not necessarily talking about emblems or logos. You also have to take into account certain branding signatures that make businesses well known. For example, you might see a crowd of people go to a particular business because of a specific deal that they have on certain days (i.e. free drink with purchase of two hamburgers). Sometimes deals, discounts, and many other common methods of advertising can cause people to take notice.
So how do you create a brand strategy? You need to understand the totality of what separates you from the other competition. Don't concentrate on trying to be the top dog in the marketplace. Instead focused on what you can do to stand out from the crowd.
Two kinds of peer-to-peer groups are: moderated group, where the members moderate meetings themselves, and facilitated groups, where a trained facilitator runs the meetings.
There are organizations who help put together these groups with a very formalized structure.
While putting together a peer-to-peer group, the important steps are:
- Confidentiality. Trust is likely the most important thing the group must have. Everything that happens in the group must stay in the group.
- Keep the group membership small. It’s important that everyone in the group has time to speak.
- Mandatory meeting attendance. Commitment to the group is one of the keys for group’s success. Meet face-to-face. Meet atleast four times a year; better is to meet once a month.
- Agenda. Time is important and make sure its well spent.
- Frank and honest discussion. You need to be honest and ask open-ended questions. No personal attacks in group. Peer-to-peer groups help you find your own answers.
- Limit Advice. Give advice only when asked. First, learn to listen. Peer-to-peer groups need to understand an issue before anyone starts to give advice.
- Different people. Have people from different industries in your group, and you’ll get different points of views. Respect others.
- Learning plan. Members must create a learning plan. A good plan sets performance goals.
Peer learning groups in TheNewHandshake accelerate growth for leaders and managers. Peer-to-peer coaching in groups is a powerful approach to leadership development. Peer groups provide a more formalized outlet for learning from the experiences of peers.
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Start with trust – work to create trust within the peer relationships. Curate membership – create a group with shared core values and an environment for growth. Work on relationships.
Peer groups are a fast track to better management. In a peer group everything gets shared and everyone is accountable to each other. Be sure to have an open mind as you enter a peer group. Set some goals on what you want to get out of the experience.
TheNewHandshake is more than just a Business network