Yio Chu Kang Digitization Challenges

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Yio Chu Kang may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Master Innovation Management

Entering into a business partnership in Yio Chu Kang can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

The Scope of Artificial Intelligence In Web Development Explored

What is it that makes some brands connect so well with their audiences? We could learn something about building brands for organizations by also asking, What is it that makes some people connect so well with other people? In many ways, organizations are like individuals. Each has its own specific "fingerprint" -- strengths, character, and personality -- that makes it unique and recognizable. It's how we get to know our friends and understand what it is about them that we like. In a world where no one has time to carefully weigh all available brand options, this fingerprint acts as shorthand to help us sort through the maze, a very real point of value at a time when it is increasingly difficult to tell one product or service from another. When an organization's brand fingerprint is clearly defined and articulated so that customers, shareholders, distributors, employees, and partners consistently feel they "know" the organization and know what to expect from it, magic happens.

This is when high emotional engagement occurs. This is when "raving fans" and customer loyalty are created. This is when organizations gain sustainable competitive advantage. Discovering and communicating this brand fingerprint helps organizations bring strategic focus to the power of their brand -- giving brands a meaningful and recognizable shorthand that helps cut through the noise and clutter to connect with people.

Brand fingerprint process

Following a process to help uncover the organization's brand fingerprint will ensure that the intangible attributes assigned to the brand -- assets like integrity and innovation -- are translated into a visual, tangible representation to which audiences can relate. The process has two phases, strategy and visual translation. It works like this:

Phase I. Strategy

Step 1. Finding your brand values, character, and personality
Step 2. Understanding the competitive landscape
Step 3. Determining your position in the marketplace
Step 4. Developing your value proposition

Phase II. Visual Translation

Step 1. Developing the brand mood
Step 2. Determining the key brand elements
Step 3. Developing the brand roadmap

Phase I. Strategy

The strategy phase can be compared to traditional methods of brand development and is based on core values. The difference here is that the exercises used in the facilitated sessions with company decision makers are designed not only to uncover brand values and attributes, but to gather information in a way that it will be useful for development of the visual translation of the brand. Pairing the creative team with decision makers at the very beginning of brand strategy development is essential in gathering input that will be critical to visual translation.

This is important since experts say that 80% of what we learn comes to us visually, and customers will most likely see brands long before they understand the strategy. There are many benefits of considering how the brand will be communicated visually at the strategy stage. Some of these benefits include: - translation of intangible company assets and attributes into tangible representations that truly reflect the company's core values - avoidance of possible disconnects when logos, websites, and print materials are developed - development of marketing materials that really communicate key messages - deeper understanding and long-term recall of brand messages by customer audiences - consistency of brand messages over time

Phase II: Visual Translation

The visual translation phase takes all of the information gathered in the strategy phase and translates it into a visual form that people can see and relate to -- the visible brand fingerprint. A clear and accurate brand fingerprint can communicate assets like integrity, zero defects, and innovation and make them palpable. Visible. Understandable. Audiences will know at a glance "who" the organization is, what it is saying to them, and why they should buy, react, or be moved. And it will be real, it will be authentic, and it will stand the test of time -- because what people see represents the synthesis of the brand strategy.

The benefits of developing the visual components of the brand directly from strategy exercises include:

- a brand mood that will communicate to customers on an emotional level, because the design is based on authentic aspects of the brand's character and personality - because the mood is a direct translation of strategy jointly developed by company decision makers and creative team, there are no unpleasant surprises at the design stage - the main visual components of the brand will look and feel "real" and will become the pillars upon which other marketing materials will be built - there will be no need for new themes, visual approaches, or deviations from the established visual translation. Brand equity builds with consistency. This is a cost-effective benefit.

Brand communication

Being true to the organization's authentic brand is how trust, loyalty, and sustainable relationships are developed between the organization and its audiences. Great graphics and cool animation aren't effective if they don't accurately communicate the company's character or brand. Something's amiss if the organization is not clear and consistent about how it is presenting itself in front of its publics. If the organization's brand and its image are not aligned, "brand schizophrenia" occurs, which significantly affects the quality of the relationship and level of trust with valued audiences, including customers and employees. Both lose trust in companies when they don't know what to expect. With brand strategy and visuals clearly articulated in a unique brand "fingerprint," organizations can make a real connection with their audiences. Once established, this connection enables them to communicate compelling value, promote long-term recall of brand messages, and foster the trust, loyalty, and emotional attachment that sustain relationships.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Yio Chu Kang are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Business Development Manager Role

First, ask yourself do you really need a business partner to build a successful business in Yio Chu Kang? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Digitization Challenges And The Importance Of Branding

A set of facilities and distribution options that will help in procuring materials and transforming them into the semi finished and finished products and its distribution to the customers is known commonly as supply chain. In other words, it is a set of people drawn in fulfilling a customer request either directly or indirectly. The Supply Chain Management(SCM) is essential to perk up the trust and relationship between the partners. This will markedly improve the inventory profile and speed. The ultimate aim of opting for a good supply chain management is to improve the business to the maximum and gain as much profit as possible.

The most essential features are: Customer, planning, purchasing, inventory, production and transportation. A proper SCM will ensure the free movement of the goods, storage of materials, inventory and transportation of finished goods from the manufacturer to the consumer. It also includes proper coordination among the suppliers, go-between, third-parties and customers. In addition, it should provide various perspectives of SCM, and takes into account the trade challenges faced by the traders, merchants, retailers etc.

There are two options that a client has as far as the Supply Chain Software is concerned. While some companies use Enterprise Resource Planning solutions to deal with the supply chain issues, some companies do develop their own absolute or standalone software to deal with the issue. However, there are differences between the software and the Enterprise Resource Planning solutions. The SC software will help in the client requirement processing, buy order processing, supplier management sourcing, managing the inventory, and supplies receipt and storehouse management.

Further, the Supply software will increase your business profits by reducing the operational costs, develop customer service, help in expansion of business which in turn will bring in more revenues and ultimately the business will turn out to be leaders in supply chain. It is best to opt for SCM software to ensure that your companys strategic, tactical, and operational aspects are intact.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Serangoon Ai Business Trade

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Serangoon may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Building Emotional Resilience Right Way

Entering into a business partnership in Serangoon can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

In this article we're going to discuss the tricky aspect of marketing strategy when applying for a patent.

Getting a patent is a tricky process under normal circumstances. Under laws of the United States a company or person is entitled to a patent unless the invention was on sale in the country for more than one year prior to the application date of the patent. This applies to both sales and offers of sales. Therefore, companies conducting marketing campaigns must be careful not to destroy their patent rights. In a perfect world, application for a patent should be filed before any sales begin. But then that would hurt the company's bottom line because that ultimately puts profits on hold. In a competitive marketplace this could spell disaster for the company.

Therefore, it is important for a company to understand just what it is that starts the one year clock ticking. In other words what can they do and what can't they do in order to avoid their product being put on the timer?

In order to answer that question we have to understand what exactly, according to law, starts the clock running. There are basically two conditions. The first one is that the invention must be ready for patenting at the time of the sale. If it can be shown that the inventor had sufficient drawings that would enable another person to use the invention then this would satisfy the first criteria.

The second criteria is that there has actually been an offer for sale. In other words, the inventor or company that owns the invention approaches another company and offers to sell them the invention. This can either be in the form of a letter to the other company or in an actual physical meeting between the two companies. Usually the meeting follows a letter.

In the form of a letter the owner of the invention will usually draw up a letter stating that they have such and such an invention and go on to say that they feel this is something that would enhance their business. In the letter they would describe what the invention does and how it would help them. They would then ask the other company to get back to them if interested.

When it comes to the meeting the inventor will bring drawings of his invention and present them to the company interested in acquiring the invention. Maybe the inventor even has a working prototype he can show them. This is always a plus. Companies actually like to see that the invention they are interested in works.

Where the law comes in, and this is where inventors can delay the clock, is that the following items do not fall within the two criteria. Solicitation of customer pricing information from distributors and sales representatives; publication of preliminary data sheets and promotional information on invention features; communications to sales representatives; sales representatives providing customers with preliminary data sheets; and sales representatives' requests for customer samples.

Therefore, an inventor can engage in any of the above activities and NOT start the one year clock running. This allows the inventor to get as much preliminary leg work done for his patent without actually "technically" starting the process.

This is important information for any inventor to have if he is trying to gain as much ground in his quest for a patent as possible.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Serangoon are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Focus Group Discussion Methodology

First, ask yourself do you really need a business partner to build a successful business in Serangoon? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Is Predictive Intelligence the Frontier of B2B Marketing?

According to John McCarthy, who is the father of Artificial Intelligence, an AI is "The science and designing of making intelligent machines, especially intelligent PC programs".

Artificial intelligence is a way of making a computer robot or a software think intelligently same as an intelligent human thinks. Artificial Intelligence (AI) is the concept of having machines "think like humans".

AI has a huge effect on your life. Whether you are aware or not, it has already influenced your life style and it is very much likely to grow in coming years.

Here are some examples of AI that you are already using in your daily life:

• Your personal assistant Siri - It is an intelligent digital personal assistant on various platform (Windows, Android, and iOS). It provides you an assistance whenever you ask for it using your voice.

• Smart cars - Google's self-driving car, and Tesla's "auto-pilot" feature are two examples of Artificial Intelligence.

• Recommended products or Purchase prediction - Large retailers like Amazon, recommend you the products, send coupons to you, offer discounts, target advertisements on the basis of the shopping you earlier had by a predictive analytics algorithm.

• Music and movie recommendation services - Pandora, and Netflix recommend music and movies based on the interest you've expressed and judgements you have made in the past.

Other simple examples of AI influencing our daily life are:

- Facebook provides recommended photo tags, using face recognition.
- Amazon provides recommended products, using machine learning algorithms.
- Waze (a GPS and maps app) optimal routes, all at the click of a button.
- Spotify knows my music preferences and curates personalized playlists for me.

As per Marc Benioff, AI is going to impact corporate world, employees will be faster, smarter and more productive. It will learn from the data. Ultimately, it will understand what customers want before even they know and it could be a game-changer in the CRM industry.

Salesforce already bought productivity, and machine learning startups RelatedIQ, Metamind, and Tempo AI in 2014.

AI (Artificial Intelligence) in salesforce is not about time-travelling robots trying to kill us, or evil machines using humans as batteries in giant factories. Here we are not talking about some summer blockbusters, we are talking about the salesforce AI which will make your daily experience smarter, by embedding daily predictive intelligence into your apps.

So, what is AI?

AI is not killer robots; it is killer technology.
Artificial Intelligence (AI) is the concept of having machines "think like humans" - in other words, perform tasks like reasoning, planning, learning, and understanding language.

Customer focused AI: Salesforce Einstein
Salesforce is focusing on creating a platform for solving the customer problems across Sales, Service, Marketing and IT in a completely new way by using Salesforce Einstein.

Salesforce Einstein is built into the core of the Salesforce Platform. It enables anyone to use clicks or code to build AI-powered apps.

With Salesforce Einstein, we can have answer of these type of questions:

- Are you sure that you are servicing your customers by the right client?
- Are you sure that your customers are getting services on the right channel?
- Is it correct to say that you are offering the right item to the right customer at the right time?
- Is it correct to say that you are using the right channel for marketing your products at perfect time with best substance?

Salesforce Einstein is your data scientist

Einstein is like having your own data scientist dedicated to bringing AI to every customer relationship. It learns from all your data - CRM data, email, calendar, social, ERP, and IoT - and delivers predictions and recommendations in context of what you're trying to do.

AI has the ability to transform CRM using Salesforce Einstein

- Sales people can spend more time in visiting customers, not in entering data in CRM.
- Sales people can now better understand the customer requirement and when they need it.
- Sales people can close deals faster by predicting the next step for every customer.
- A service agent could suggest a solution to the customer even before he asked for it.
- Service agent can offer cross-sell at the right time to the right customer.
- Marketing user can easily reach to the right customer at the right time.
- Marketing user know who could be the best audience for each campaign.
- He can easily identify the customer requirement so he delivers the perfect content to every customer.

Salesforce Einstein enables everyone to discover new ways, predict outcomes so help in decision making, recommend next steps, and automates most of your activities so that you can spend most of your time in building strong relationship with customers rather than making entries in system.

What will AI give me that I didn't already have?

Predictive scoring -Predictive lead scoring gives each sales lead a score representing the likelihood it will convert into an opportunity. You also get the reasons

behind the score - for instance the lead source, the industry, or some other factor is an especially strong indicator that a lead will or won't convert.

Forecasting -AI can also be used to predict the future value of something, like a stock portfolio or a real estate investment. If you're a sales manager, AI can predict your quarterly bookings and let you know ahead of time whether or not your team is on track to meet its quota.

Recommendations - Anyone who shops online knows that AI makes suggestions for retail purchases, but it can also make smart recommendations for any other product or service category from business software to tax consulting to cargo containers. And AI can also recommend things other than products - for instance, which white paper you should email a prospect in order to optimize your chance to close a deal.

Who can use AI in the enterprise

Anyone in organization can easily use AI to analyze their data, predict and plan next steps, and automate their tasks and decisions. With Einstein's comprehensive AI for CRM:

• Sales can anticipate next opportunities and exceed customer expectations by knowing what a customer needs before the customer does
• Service can deliver proactive service by anticipating cases and resolving issues before they become problems
• Marketing can create predictive journeys and personalize customer experiences like never before
• IT can embed intelligence everywhere and create smarter apps for employees and customers

What is Machine Learning

Machine learning is the core driver of AI. It's the concept of having computers learn from data with minimal programming.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Sengkang Digitizing Services

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Sengkang may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Creativity And Innovation Management

Entering into a business partnership in Sengkang can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

Marketing Strategy - How to Plan Your Advertisement

A set of facilities and distribution options that will help in procuring materials and transforming them into the semi finished and finished products and its distribution to the customers is known commonly as supply chain. In other words, it is a set of people drawn in fulfilling a customer request either directly or indirectly. The Supply Chain Management(SCM) is essential to perk up the trust and relationship between the partners. This will markedly improve the inventory profile and speed. The ultimate aim of opting for a good supply chain management is to improve the business to the maximum and gain as much profit as possible.

The most essential features are: Customer, planning, purchasing, inventory, production and transportation. A proper SCM will ensure the free movement of the goods, storage of materials, inventory and transportation of finished goods from the manufacturer to the consumer. It also includes proper coordination among the suppliers, go-between, third-parties and customers. In addition, it should provide various perspectives of SCM, and takes into account the trade challenges faced by the traders, merchants, retailers etc.

There are two options that a client has as far as the Supply Chain Software is concerned. While some companies use Enterprise Resource Planning solutions to deal with the supply chain issues, some companies do develop their own absolute or standalone software to deal with the issue. However, there are differences between the software and the Enterprise Resource Planning solutions. The SC software will help in the client requirement processing, buy order processing, supplier management sourcing, managing the inventory, and supplies receipt and storehouse management.

Further, the Supply software will increase your business profits by reducing the operational costs, develop customer service, help in expansion of business which in turn will bring in more revenues and ultimately the business will turn out to be leaders in supply chain. It is best to opt for SCM software to ensure that your companys strategic, tactical, and operational aspects are intact.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Sengkang are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Relationship Between Innovation And Strategic Management

First, ask yourself do you really need a business partner to build a successful business in Sengkang? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Artificial Intelligence: The Next Tech Bubble or the Changing Face of Technology

When I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and suddenly tripped and fell. I came in last place. Even the slowest person, Marsh Mellow Matt beat me. It was humiliating. But in the end I gained a good learning experience.

When a bargain-brand product attacks your premium-brand space, is it still healthy to look over your shoulder? Will you trip over too?

In a robust economy it's relatively easy to maintain profitable growth of a premium-brand product. Conversely, in today's economy, the competitive forces are testing the best of us. We are entering a new paradigm of business and the days of conspicuous consumption are quickly receding. Since 2007 over 8 million jobs have been lost. We have chronic unemployment at 10%, or in reality its 17% when you add the people who gave up looking for a job. As fear, insecurity, and the need to be frugal enter the consciousness of consumers, companies are responding by introducing lower price bargain-brand products. What's a premium-brand to do?

There are three strategies a premium-brand can consider; (1) Introduce your own bargain-brand, (2) Innovate a new value product category (3) Or, maintain status quo. Let's consider the ramifications of deploying your own Bargain-Brand.

As Jacqueline Kennedy once said, "I don't react, I respond."

There's a saying, "Never fight a pig because you'll get muddy and the pig will enjoy it." The same goes for a premium-brand looking to protect its market share against a bargain-brand. Every day we see new bargain airlines, bargain consumer products, bargain cars, bargain food, and bargain electronics. Be careful of the panic reaction when you deploy short term tactics in price discounting and couponing. It may only deplete profits. You can hold the line, but can you afford customers who defect to lower price brands. As Jacqueline Kennedy once said, "I don't react, I respond."

Seek your uniqueness

There are no right answers, but a journey of discovery will help determine your strengths, weaknesses, and uniqueness. In a recent book by Dr. Caroline Leaf, called, The Gift In You, this PhD. Researcher discovered there are seven layers of thinking processes in our minds. The seven layers of thinking processes are: Intrapersonal, Interpersonal, Math/Logic, Visual/Spatial, Music, Kinesthetic, and Linguistic. Starting from the most dominant thinking process, when a new thought enters our mind it will loop into the seven layers in a different sequential order. For example, someone who thinks first in music will be able to read between the lines to give meaning to it. While a logic/math dominant thinker performs pattern recognition in huge numbers and reasons in a precise order. We all see the world differently and think differently. We are all unique and so are our companies and the way we collective process our thinking. As such it's fruitless to be like someone else such as Steve Jobs. None of us can think like him and nor do we want to. We must learn to be ourselves by knowing our uniqueness and using it to your advantage.

Are you an elephant or a cheetah?

As Shakespeare once said, "To thine own self be true." In other words, do you have the competencies to compete as a Bargain-Brand?

When launching a new product you'll have to adjust and adapt quickly. Is your company a cheetah that can move quickly and adapt to consumer and market changes? Or, are you a slow moving elephant that makes decisions at a sluggish pace? A slow moving elephant should think twice when competing against fast moving bargain-brand cheetahs.

GM was slow to introduce Saturn to compete against the Japanese, but Intel was quick to respond to constant AMD attacks. At first, Intel's bargain-brand chips (Celeron) performed poorly, but they responded quickly to the market and beat AMD at their own game.

Will you divide and conquer yourself?

Julius Caesar's strategy to overcome the enemy was to divide and conquer. When launching a Bargain-Brand, you might be dividing your resources and placing your entire organization into a weak position. Without sufficient resources, people, and focus, both your premium and bargain brand products could become diluted and fail. If the Bargain-Brand fails then you'll have the added cost and time of cleaning up plus the cost and time to rebuild the Premium-Brand.

It cost GM $15 Billion to launch and maintain the Saturn division. Delta Airlines launched Ted Airlines and lost billions too. These two elephants didn't understand their uniqueness nor able to response quickly to market changes. Rather they copied the competition thinking that would satisfy the market.

On the other hand, fifty years ago, Anheuser-Busch was facing a low-price assault from regional players which opened up a whole new market category. Anheuser-Busch responded by opening up another company that was completely separate from the parent company; perhaps you've heard of Busch Beer.

Are you looking at your customers or just your competition?

The famous basketball coach John Wooden won more college basketball championships than anyone else. Part of his success was to never allow one player to be compared to another. Rather, each player was judged by his own skills, performances, and productivity. Companies trying to copy Bargain-Brands don't have the same competencies, people, collective thinking processes, and experiences like their competition. Look at Steve Jobs and his string of successful products; iPod, iPhone, iTunes, etc. Therefore, don't copy your competition, rather seek what is good for the customer and use your uniqueness to develop your product.

Know thy customer

This is a key time to study your customer to determine their true needs and the perceived value of your offering. Advances in Neuromarketing have discovered that traditional marketing research can fall short in truly understanding how a customer receives your message. Each year billions of dollars are spent on traditional market research and still 80% of new product launches fail. Neuromarketing will give you insight on the emotional needs of your audience and how they will perceive your messaging and marketing.

The power of Neuromarketing starts with the engagement of our seven senses; (1) Taste, (2) Smell, (3) Hearing (4) Touch, (5) Sight, (6) Humor, and (7) Intuition. To make it all work one must understand the power of association that directly impacts our emotional brain and how past experiences are recalled when we encounter a brand experience. Walk into a Whole Foods Store and you're bombarded with a cornucopia of beautiful food, fresh baked bread, brewed coffee, and desserts turned into art. You're flooded with emotions of mom, home, security, abundance, and happiness. The experience is frequently joyful and you're willing to pay premium prices for their products.

The power of association will engage our senses to recall positive experiences that we will tie to the brand. Called somatic markers, they represent a total compilation of emotions, negative associations, and positive associations. When a woman is given a light blue box with a white ribbon, the Tiffany brand and blue color evoke strong feminine emotions. When we think of a well branded product, such as Coach, Chanel, Harley Davidson and Tiffany, many of us experience an emotional and somewhat sensual positive response. A good brand tied to Neuro-marketing should offer:

o A great experience that exceeds customer's expectations
o A clarification of the value of the product
o A decision by the prospect to consider purchasing it

How we associate products with past experiences can determine our purchasing considerations. Mr Lindstrom in Buyology highlighted a few examples such as;
o Light blue for a woman can be associated with engagement, marriage, babies, and fertility. Pink is associated with luxury, sensuality, and being feminine.
o Color will increase brand recognition by 80% and represents up to 50% in the decision making process to choose a brand product.
o People will buy more out of love (53%) versus sex (26%).
o Be authentic, transparent, and real. We buy from people we can relate to.

Don't let your Bargain-Brand cannibalize the profits of your Premium-Brand.
If you decide on launching a Bargain-brand be sure you are capturing the right revenue. If one part of your target audience is not profitable with your premium-brand and your bargain-brand can capture that profit, then go for it. On the other hand, if your Bargain-brand is going to cannibalize your premium-brand profits then reconsider your options.

It's essential that your bargain-brand have a different perceived value, messaging, and pricing. Years ago Kodak came out with a bargain-brand film that had little distinction from the premium brand. Customers went for the lower price product cannibalizing profits from the premium-brand. On the other hand, when P&G purchased Luv's Diapers brand, it repositioned it as a bargain-brand. Their Pampers brand was given greater features and advertising thus creating a higher perceived value.

Must Develop a Difference in Perception and Value
If you offer a bargain-brand, then your goal is to offer two products with much separation in value and messaging. You'll want to consider using Neuromarketing research techniques. It is essential that the premium product maintain its true value benefits while the lower-price brand act and look like a bargain-brand one. By acting like a bargain-brand, you'll be able to cut costs on marketing, support, operations, and production and thereby creating the gross margin to compete effectively on price. You may want to use a hot button here to connect people to your article on Neuromarketing.

When Anheuser-Busch rolled out Busch Beer they created a whole new company and identity. They invested in new distribution, new trucks, and new sales people to ensure that the Premium-brand and Bargain-brand were not confused but optimized.

Don't recreate the wheel or build a new organization unless there's a market for it
GM invested $15 Billion in Saturn and it failed. Is your goal to market a Bargain-Brand or build a new company?

Consider your resources, sales volume, and gross margins. Your goal is to make a profit. If your Premium-brand cannot serve another large market, then a new organization, such as starting up a discount airline division or Busch Beer may be an answer. On the other hand, if your premium-brand can cover the market then re-consider your options. As I mentioned earlier, GM spent $15 Billion on the new Saturn division, when their existing product lines at Buick and Chevy reached the same target audience.

The Final Strategy to Consider: Innovate a new product category
A recent book called Blue Ocean Strategy stated that it is sometimes better to innovate a new product than to compete in blood thirsty waters or Red Ocean. Look at the crowded fields of electronic consumer products, automobiles and food. When you launch a new product in these categories how do you stand out?

Conversely, companies will innovate new products developing a new category where there is no competition; hence Blue Ocean. Years ago Sony launched the Walkman. Apple introduced the iPod and iPhone. An example in Blue Ocean Strategy was the Casella Winery from Australian who wanted to launch a new wine in a very crowded and snooty category.

A strategy based on innovation will look at different customers with shared commonalties. In the crowded wine business, more wineries did not think of looking for low budget beer drinkers. The Casella winery saw things differently and believed beer drinkers would want wine if the purchase decision was made simple and fun. Out came Yellow Tail wine in simple red and white versions.

A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.

The lesson I learned in the potato sack race was easy, keep your eye on the goal line not what your competition is always doing. John Wooden's success was doing the best he could possibly do every day. As you consider your premium brand, think about the best you can do every day with it. As any typical SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTEL analysis (Political, Economic, Social, Technology, Environmental, Legal) you should consider:

Are you an elephant or a cheetah organization?
Will your Bargain -Brand cannibalize your Premium -Brand profits?
Do you have the resources to run two brands simultaneously at a profit?
Are you able to clearly define and communicate the different unique selling proposition for each brand?
Will the customer perceive the differences?
Will your current Premium-Brand cover this market? Or is the Bargain-Brand a new demographic?
Lastly, do you innovate a new product to create a new category and target audience?

As Jacqueline Kennedy once said, "I don't react, I respond." Panic and fear should not be part of your tactics, but a well thought out response that optimizes your resources, strengths, and uniqueness in meeting the needs and wants of your customer.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Punggol Brand Strategy

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Punggol may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Challenges In Logistics And Supply Chain Management

Entering into a business partnership in Punggol can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

Marketing Strategies - Making Indirect Marketing Work for You

Marketing strategy:
Marketing strategy consists of some valuable plans that integrate an organization's marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company.

Marketing strategy is developed by considering the following factors:

Environment analysis and marketing research:
The observation of external factors that promote success or failure of a company is a most important marketing strategy. The external factors include economy, competition, atmosphere, transport system and solicitation of data to resolve special marketing issue.

Market selection:
For better sales of a product, market selection is significant. The amount of sales of a product depends on the location of the market, whether the market is situated in urban or rural areas; whether the market place is easily accessible for people.

Consumer analysis:
The consumer characteristics such as taste, choice and preference affect the product marketing. The consumer characteristic varies from man to man and location to location. So inspection of consumer characteristics, needs and purchase processes is also important.

Product planning (including foods, services, and ideas):
Product planning includes the development of existing product by changing of the composition, packaging system, product positions, brands and deletion of the old products.

Distribution planning:
The delivery system of the product to various markets, shopping malls and restaurants is also considered for marketing strategy. The distance from the production place to whole or retail seller, transportation system, physical distribution, allocation of goods, wholesaling detailing, inventory management and channel relations are reasonable factors for distribution planning.

Price planning:
Price of a product should be kept in tolerable range for all classes of people so that they can easily pay for the product. If the price of the product becomes very high, the consumer will not buy the product.

Communication Planning:
The communication planning may include the advertising about the product through different mass media, such as the television, radio, newspaper. The more a company publishes, the more it sells. At the recent time, online advertising is another media of publicity. By advertising the companies or organizations gets the chance of focusing their product's good quality and urging the customers to buy their products.

Brand name:
Brand name of a company has a large effect on the consumer to make them buy their product. A company should select a nice and attractive family brand for its better publicity.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Punggol are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Advantages And Disadvantages Of Focus Groups

First, ask yourself do you really need a business partner to build a successful business in Punggol? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Branding Strategies - When a Bargain-Brand Attacks a Premium-Brand

If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand--or have its famous brand but no facilities--which would you choose? It's not a trick question. But it demonstrates the power of the brand. Walk into any bank and say "hi I'm Coca Cola, how about a loan"!

Let me ask another way. If you could have all the products or services your company produces, but not its name and brand, are you confident they would sell? The truth is, people don't only buy products and services. They buy promises and reputations--what brands represent.

I'm the Brand Identity Guru. I've spent most of my professional life helping companies tap into the strength of their brands. Developing a strong brand identity is critical to any company's success. Integrating brand-conscious thinking into communications is so critical, so synergistic, yet it's seldom done by design groups and advertising agencies.

Why? It's just not what they do. Graphic Designers don't understand positioning or branding. And ad agencies are more interested in placing ads in the media. Or creating work that wins awards- for them.

A branding company's total focus, their entire business practice, is based on the maxim that strong brands (new or repositioned) make companies more successful.

Pick the brain of a professional branding consultant. It's bound to spur some powerful ideas. Whether you need to brand or re-brand products, services or the corporation itself, introduce new products or services or reposition existing ones--there's a chance to lay a strategic foundation to re-energize your entire company.

Any qualified branding consultant can strengthen your company's brand identity for sure.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Lorong Chuan Machine Learning Advertising

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Lorong Chuan may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Difference Between Automation And Digitization

Entering into a business partnership in Lorong Chuan can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

An Overview of Proper Supply Chain Management For Your Business

What is it that makes some brands connect so well with their audiences? We could learn something about building brands for organizations by also asking, What is it that makes some people connect so well with other people? In many ways, organizations are like individuals. Each has its own specific "fingerprint" -- strengths, character, and personality -- that makes it unique and recognizable. It's how we get to know our friends and understand what it is about them that we like. In a world where no one has time to carefully weigh all available brand options, this fingerprint acts as shorthand to help us sort through the maze, a very real point of value at a time when it is increasingly difficult to tell one product or service from another. When an organization's brand fingerprint is clearly defined and articulated so that customers, shareholders, distributors, employees, and partners consistently feel they "know" the organization and know what to expect from it, magic happens.

This is when high emotional engagement occurs. This is when "raving fans" and customer loyalty are created. This is when organizations gain sustainable competitive advantage. Discovering and communicating this brand fingerprint helps organizations bring strategic focus to the power of their brand -- giving brands a meaningful and recognizable shorthand that helps cut through the noise and clutter to connect with people.

Brand fingerprint process

Following a process to help uncover the organization's brand fingerprint will ensure that the intangible attributes assigned to the brand -- assets like integrity and innovation -- are translated into a visual, tangible representation to which audiences can relate. The process has two phases, strategy and visual translation. It works like this:

Phase I. Strategy

Step 1. Finding your brand values, character, and personality
Step 2. Understanding the competitive landscape
Step 3. Determining your position in the marketplace
Step 4. Developing your value proposition

Phase II. Visual Translation

Step 1. Developing the brand mood
Step 2. Determining the key brand elements
Step 3. Developing the brand roadmap

Phase I. Strategy

The strategy phase can be compared to traditional methods of brand development and is based on core values. The difference here is that the exercises used in the facilitated sessions with company decision makers are designed not only to uncover brand values and attributes, but to gather information in a way that it will be useful for development of the visual translation of the brand. Pairing the creative team with decision makers at the very beginning of brand strategy development is essential in gathering input that will be critical to visual translation.

This is important since experts say that 80% of what we learn comes to us visually, and customers will most likely see brands long before they understand the strategy. There are many benefits of considering how the brand will be communicated visually at the strategy stage. Some of these benefits include: - translation of intangible company assets and attributes into tangible representations that truly reflect the company's core values - avoidance of possible disconnects when logos, websites, and print materials are developed - development of marketing materials that really communicate key messages - deeper understanding and long-term recall of brand messages by customer audiences - consistency of brand messages over time

Phase II: Visual Translation

The visual translation phase takes all of the information gathered in the strategy phase and translates it into a visual form that people can see and relate to -- the visible brand fingerprint. A clear and accurate brand fingerprint can communicate assets like integrity, zero defects, and innovation and make them palpable. Visible. Understandable. Audiences will know at a glance "who" the organization is, what it is saying to them, and why they should buy, react, or be moved. And it will be real, it will be authentic, and it will stand the test of time -- because what people see represents the synthesis of the brand strategy.

The benefits of developing the visual components of the brand directly from strategy exercises include:

- a brand mood that will communicate to customers on an emotional level, because the design is based on authentic aspects of the brand's character and personality - because the mood is a direct translation of strategy jointly developed by company decision makers and creative team, there are no unpleasant surprises at the design stage - the main visual components of the brand will look and feel "real" and will become the pillars upon which other marketing materials will be built - there will be no need for new themes, visual approaches, or deviations from the established visual translation. Brand equity builds with consistency. This is a cost-effective benefit.

Brand communication

Being true to the organization's authentic brand is how trust, loyalty, and sustainable relationships are developed between the organization and its audiences. Great graphics and cool animation aren't effective if they don't accurately communicate the company's character or brand. Something's amiss if the organization is not clear and consistent about how it is presenting itself in front of its publics. If the organization's brand and its image are not aligned, "brand schizophrenia" occurs, which significantly affects the quality of the relationship and level of trust with valued audiences, including customers and employees. Both lose trust in companies when they don't know what to expect. With brand strategy and visuals clearly articulated in a unique brand "fingerprint," organizations can make a real connection with their audiences. Once established, this connection enables them to communicate compelling value, promote long-term recall of brand messages, and foster the trust, loyalty, and emotional attachment that sustain relationships.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Lorong Chuan are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Creativity And Innovation Management

First, ask yourself do you really need a business partner to build a successful business in Lorong Chuan? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

How To Create A Brand Strategy: Unique Digitizing Services

In the last century, the world saw a massive revolution of innovation.

Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life.

It's already used in machine translation, email spam filters, ATM check depositing and facial recognition - and that's just what an average person uses day-to-day.

Predictive intelligence is making businesses more efficient, effective and successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer - and personalizing all content to their needs and interests.

Technology not far from artificial intelligence is making a significant impact on the marketing industry. In fact, 86% of marketing executives have already indicated they have seen a positive return on investment in marketing technology and predictive analytics. The future of B2B marketing will focus on predictive analysis and intelligence, and have a major impact on lead scoring and content targeting.

The Transformation of Lead Scoring

Lead scoring is essentially a points system used to determine where your prospects are in the buying journey. The idea is to look at customers uniquely for a better understanding of what they looking for, what you can provide them with - and if they're likely to make a purchase.

Manually scoring leads, with this helpful guide, can be an excellent introduction to the strategy of fully comprehending customers. Assigning this responsibility to your B2B marketing team brings consistency, reliability and focus to a personalization approach.

Beyond manual lead scoring lies predictive lead scoring. This is a proactive way to accelerate the sales process by determining which customers are ideal based on past behaviors and purchasing history.

This takes into account other technologies, such as CRM or marketing automation, and demographic information to predict whom sales and marketing should be nurturing closely. Still done semi-manually, this method uses the insight from traditional lead scoring and blends it with modern ways of working.

In terms of the future of B2B marketing, predictive lead scoring using predictive intelligence is yet one step further. This is even more accurate than basic lead scoring, because of its correlation between patterns discovered in both a company's first-party data and general third-party trends.

It has also become the standard for most companies, especially technology-based businesses. A 2014 study revealed 90% of users agree predictive lead scoring provides more value than traditional approaches. The comprehensive nature of looking at customers holistically and integrating that insight into how you communicate with them can fast track your marketing efforts.

Given that artificial intelligence can predict the status of hundreds of prospects in a matter of minutes, marketers have everything to gain by using this technology.

A recent Gartner study concluded that predictive intelligence is a must-have for B2B marketing leaders. Just as marketing automation is being adopted widely within the marketing industry, predictive lead scoring is likely to follow.

The immediacy of reaching customers, understanding their needs and effectively determining their value to your company has created a necessary place for predictive intelligence in lead scoring.

The Power of Personalized Content Targeting

Predictive intelligence, an important component of predictive analytics, is also critical in learning which pieces of content to target to which customers. After predictive lead scoring reveals where each customer is and might be headed in the buying journey, you can glean insights from predictive analytics for establishing the tone, material and style of content each prospect will respond to most fervently.

An algorithm that determines the factors influencing a prospect can also pull the appropriate content. Just as you would send additional white papers to a manually-scored lead with interest in more in-depth material, this algorithm identifies the many customers to whom whitepapers would apply.

Sending the right content is just as important as creating it in the first place. Predictive analytics also leads to informed idea generation and content development.

Using predictive analytics in your content marketing takes careful consideration, but can be done successfully if you know the right data points to use and what to integrate into your existing strategy.

Seeing what content receives the most engagement and is most worthwhile to your prospects helps you tailor future content to those interests. Even with predictive analytics on your side to help you gain incredibly beneficial insights, it still takes a human to use the insight wisely and proactively.

Marketing professionals who work based on data, emotions and customer connections are the whole package in targeting content most effectively.

A.I. and the Future of B2B Marketing

Although artificial intelligence is not quite at the point of thinking, processing and completing tasks at the speed of a human brain, developments in the science of machine learning are getting closer to a complete takeover of this technology.

The existing uses of artificial intelligence within marketing is a good indication that the future of B2B marketing is bright - and that lead scoring and content targeting will be perfected as the technology matures.

With an already efficient system of analyzing data from thousands of sources to make sense of a single customer, predictive intelligence is making it possible for even small B2B companies to grow at rapid rates and expand their potential faster than traditional methods.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Kovan Digitization Challenges

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Kovan may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Digitalisation Of Industry

Entering into a business partnership in Kovan can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

Strategic Planning Have You Ever Seen A Purple McDonald's Logo?

Owning a business is a very exciting adventure. It can also be the most difficult thing for you to get into if you are not prepared. One of the most intimidating aspects of business is branding. The reason is because many people look at all of the big corporations such as McDonald's, Wal-Mart, and other types of businesses that have been around for a very long time, and think that they could never beat these guys out. The truth is that you are not necessarily trying to knock these guys out because they aren't trying to knock each other out. The purpose is to brand you enough to make a presence. When you make a presence for yourself, you draw attention.

It is very important for you to brand yourself for whatever marketplace you are trying to infiltrate. When we talk about branding, we are not necessarily talking about emblems or logos. You also have to take into account certain branding signatures that make businesses well known. For example, you might see a crowd of people go to a particular business because of a specific deal that they have on certain days (i.e. free drink with purchase of two hamburgers). Sometimes deals, discounts, and many other common methods of advertising can cause people to take notice.

So how do you create a brand strategy? You need to understand the totality of what separates you from the other competition. Don't concentrate on trying to be the top dog in the marketplace. Instead focused on what you can do to stand out from the crowd.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Kovan are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Strategic Management Of Technological Innovation

First, ask yourself do you really need a business partner to build a successful business in Kovan? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

e-Marketing Strategy: 7 Dimensions to Consider For Digital Growth

Branding strategy is an important component of every business. Branding strategy is the most effective way to sell a product/service and to enhance the demand for a product/service in the market. Increasing competition in business develops similar products with good quality from different manufacturers. But an effective branding strategy only makes your business and products more popular. Branding strategy is usually designed and developed by the marketing department.

An effective branding strategy can be achieved with a proper research of different kinds of needs and expectations of people who buy your product. Good branding strategies will involve your brand communications, analytical techniques, and creative positioning. Before getting into the process of brand building, various elements for branding your products/services would need to be analyzed carefully. These key elements come into play by means of an appropriate action plan. A proper branding strategy begins with analyzing various measurable advantages of your product over your competitors. This leads to the execution of an effective branding strategy for your product.

Building a strong and unique identity is one of the most important procedures in creating a branding strategy. It includes unification of your brand, effective communication of your brand message, research methods, and various strategies. Internal branding helps to create a strategy within your business. This helps in developing your branding strategy in a much unique style. Brand targeting and positioning help you in defining things like your brand character, availability of your product in the market, and reputation of your product. All of these factors need to be taken into consideration.

It is always recommended to keep track of the strategy in all stages. Measuring your brand always helps you improve branding strategy for your business. It includes tasks such as tracking and measuring of your brand initiatives, measuring their performance, managing the visual identity of the brand, and maintaining a corporate reputation. Creative advertising is a tricky way in developing a branding strategy. In general, an effective branding strategy helps your business attain more profit, while developing faster.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Hougang Strategic Planning

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Hougang may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Machine Learning In Banking Industry

Entering into a business partnership in Hougang can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

Even some 15 or 20 years ago, either in theoretical approach on Universities or practical in the Business, the term Distribution was commonly used for the service within the company that was in charged for moving the goods around, according the needs of sales and customers.

Since Warehousing was separate segment at that time, as a different function within company, the link between Distribution and Warehouse was loosed. It was working, but as the demand of the market was growing, these two functions finally merged into Logistic. Still there were warehouse and trucks, but the border was more transparent, links stronger, some assets shared, cost reduced, service to market better. It was a step in the evolution.

Finally, the next step was integration of Logistics ( Distribution and Warehouse ) with Production and Purchasing into single function - The Supply Chain. Now, under the same roof, all functions that were separate not that long time ago, are now aligned in the sequence.

This new concept of whole Supply Chain was providing the Company to be more agile. Agility is something that companies needed in the time of more and more demanding market, growing competition and expansion of range of categories and products. Simply, the market is becoming more volatile and less predictable.

Also, the modern Supply Chain needs to be more "Lean". This mean that it should not have more stock than needed, asset that could unnecessary slow down response time and increase costs.

So, the Lean and Agile are two key characteristics of a contemporary Supply Chain that is capable to offer sufficient service level for the growing demand.

The ratio between Lean and Agile should be well balanced. The key to this fine-tuning is the right approach to the product portfolio. As there are different products in the portfolio, contributing to the share in sales in different percentage, they should be treated accordingly.

This can be explained through Pareto principle, which says that 20% of the SKUs are 80% of sales share. Since these products are high volume, low variety and predictable, planning of production and stock should be more Lean. This mean no large stocks, focus on efficiency and economy of scale.

On the other end of Pareto principle scale are products that represent 80% of SKUs, but only 20% of sales share. These products are less predictable, so the planning should be more Agile.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Hougang are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

The Financial Executives Networking Group

First, ask yourself do you really need a business partner to build a successful business in Hougang? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

The Impact Of RFID and the Supply Chain Management

There’s been plenty of headlines about AI and machine learning being the future of retail marketing. The concept itself can seem overwhelming and out of reach for retailers. However, more marketing organizations are gearing up to add machine learning capabilities sooner than you may think. This article is all about what machine learning marketing is and how it can improve your customer experience.



What is Machine Learning?


84% of marketing organizations are implementing or expanding AI and machine learning in 2018!
If most organizations are implementing it, then what is it?  Machine learning is the science of getting computers to learn and act like humans do, and improve their learning over time in autonomous fashion, by feeding them data and information in the form of observations and real-world integrations.



There’s a lot of academic research and forums around the concept of machine learning. For merchants though, machine learning is giving customer data to computer systems so it can analyze the data and automatically learn and improve. Machine learning marketing then is using these types of technologies to provide better services and experiences to your customers. Think of products like Siri, Amazon Echo or services like Facebook’s retargeting ads. No matter how machine learning or AI is being used, it all comes down utilizing accurate customer data.



Benefits of Machine Learning for Commerce
Why are merchants using machine learning and AI? The answer is bettering customer experiences!
75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. Customers no longer shop and buy on price and quality alone. They’re looking for intuitive customer experiences that make purchasing easy, convenient, and personalized to their needs. That’s a tall order for merchants, but machine learning marketing is a way to get there.
Here are some of the major benefits of implementing machine learning for your business that help improve the customer experience:


Real-time Marketing across Digital Platforms
Marketing is all about getting the right message to the right person at the right time. Machine learning is now making that a reality for merchants. AI systems have unparalleled level of responsivity when it comes to analyzing customer data and then delivering. For example, technology utilizes a customer’s web history to deliver fast and accurate content based on a customer’s interests.


Personalization
According to a recent reports, two-thirds of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. Machine learning can handle your Big Data so you can utilize it to better know your customers. Your customers will actually feel like you know them, not just that you’re selling to them.


Service or Support
A lot of merchants struggle with providing quick and helpful customer support when something goes wrong. With machine learning, you can automate parts of your customer service to ensure quicker response times and offer 24×7 support. As an example, many companies are already using chatbots for part of the process on both their websites and mobile apps to answer easy customer questions.



Future Product Development
If you know your customers better, you also understand their needs. Customer data from machine learning is also valuable for future product development. You can identify customer needs easier and tweak or create new products that you’ll know your customers will love.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Ang Mo Kio Digitization Process

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Ang Mo Kio may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Relationship Between Innovation And Strategic Management

Entering into a business partnership in Ang Mo Kio can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

Emerging Technologies In Supply Chain Management

What is it that makes some brands connect so well with their audiences? We could learn something about building brands for organizations by also asking, What is it that makes some people connect so well with other people? In many ways, organizations are like individuals. Each has its own specific "fingerprint" -- strengths, character, and personality -- that makes it unique and recognizable. It's how we get to know our friends and understand what it is about them that we like. In a world where no one has time to carefully weigh all available brand options, this fingerprint acts as shorthand to help us sort through the maze, a very real point of value at a time when it is increasingly difficult to tell one product or service from another. When an organization's brand fingerprint is clearly defined and articulated so that customers, shareholders, distributors, employees, and partners consistently feel they "know" the organization and know what to expect from it, magic happens.

This is when high emotional engagement occurs. This is when "raving fans" and customer loyalty are created. This is when organizations gain sustainable competitive advantage. Discovering and communicating this brand fingerprint helps organizations bring strategic focus to the power of their brand -- giving brands a meaningful and recognizable shorthand that helps cut through the noise and clutter to connect with people.

Brand fingerprint process

Following a process to help uncover the organization's brand fingerprint will ensure that the intangible attributes assigned to the brand -- assets like integrity and innovation -- are translated into a visual, tangible representation to which audiences can relate. The process has two phases, strategy and visual translation. It works like this:

Phase I. Strategy

Step 1. Finding your brand values, character, and personality
Step 2. Understanding the competitive landscape
Step 3. Determining your position in the marketplace
Step 4. Developing your value proposition

Phase II. Visual Translation

Step 1. Developing the brand mood
Step 2. Determining the key brand elements
Step 3. Developing the brand roadmap

Phase I. Strategy

The strategy phase can be compared to traditional methods of brand development and is based on core values. The difference here is that the exercises used in the facilitated sessions with company decision makers are designed not only to uncover brand values and attributes, but to gather information in a way that it will be useful for development of the visual translation of the brand. Pairing the creative team with decision makers at the very beginning of brand strategy development is essential in gathering input that will be critical to visual translation.

This is important since experts say that 80% of what we learn comes to us visually, and customers will most likely see brands long before they understand the strategy. There are many benefits of considering how the brand will be communicated visually at the strategy stage. Some of these benefits include: - translation of intangible company assets and attributes into tangible representations that truly reflect the company's core values - avoidance of possible disconnects when logos, websites, and print materials are developed - development of marketing materials that really communicate key messages - deeper understanding and long-term recall of brand messages by customer audiences - consistency of brand messages over time

Phase II: Visual Translation

The visual translation phase takes all of the information gathered in the strategy phase and translates it into a visual form that people can see and relate to -- the visible brand fingerprint. A clear and accurate brand fingerprint can communicate assets like integrity, zero defects, and innovation and make them palpable. Visible. Understandable. Audiences will know at a glance "who" the organization is, what it is saying to them, and why they should buy, react, or be moved. And it will be real, it will be authentic, and it will stand the test of time -- because what people see represents the synthesis of the brand strategy.

The benefits of developing the visual components of the brand directly from strategy exercises include:

- a brand mood that will communicate to customers on an emotional level, because the design is based on authentic aspects of the brand's character and personality - because the mood is a direct translation of strategy jointly developed by company decision makers and creative team, there are no unpleasant surprises at the design stage - the main visual components of the brand will look and feel "real" and will become the pillars upon which other marketing materials will be built - there will be no need for new themes, visual approaches, or deviations from the established visual translation. Brand equity builds with consistency. This is a cost-effective benefit.

Brand communication

Being true to the organization's authentic brand is how trust, loyalty, and sustainable relationships are developed between the organization and its audiences. Great graphics and cool animation aren't effective if they don't accurately communicate the company's character or brand. Something's amiss if the organization is not clear and consistent about how it is presenting itself in front of its publics. If the organization's brand and its image are not aligned, "brand schizophrenia" occurs, which significantly affects the quality of the relationship and level of trust with valued audiences, including customers and employees. Both lose trust in companies when they don't know what to expect. With brand strategy and visuals clearly articulated in a unique brand "fingerprint," organizations can make a real connection with their audiences. Once established, this connection enables them to communicate compelling value, promote long-term recall of brand messages, and foster the trust, loyalty, and emotional attachment that sustain relationships.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Ang Mo Kio are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Accelerating AI For Local Businesses Smes

First, ask yourself do you really need a business partner to build a successful business in Ang Mo Kio? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

Artificial Intelligence is quite a trending topic in modern technology with many businesses adopting its use in their daily operations while others are skeptical about its relevance in the workplace. Let me show you the various benefits of AI to the workplace and how it can make your business grow as well as save time and money.

Simplification Of The Recruitment Process

Human Resource Departments are faced with the task of hiring staff which is quite daunting, frustrating and equally expensive, with personnel having to shift through a large number jobs applications for a relatively few vacancies, but this scenario is gradually becoming a thing of the past with the use of machine intelligence i.e. Artificial intelligence.

AI reduces the stress related to the hiring process through the use of the following ways:

Interesting job descriptions are written by recruiters through the use software known as Textio. This augmented writing platform compiles various job postings and puts forward to consideration suitable content to encourage the submission of more applications from job seekers.

Candidates for various job vacancies can schedule their interviews, allowing them to choose a time must suitable for them and also provides a chance to reschedule. All these are possible through the use of the Montage software.

AI powered software such as Stella match suitable candidates to jobs through the tracking of experiences, credentials and qualities sought for by employers.

Removal Of Repetitive Tasks In Daily Business Operations

Scheduling, rescheduling and cancelling meetings are quite stressful to administrative staff but the use of tools such as X.ai helps by performing these tasks diligently.

Recording, transcribing and sharing notes during meetings are also tasks which can be handled by artificial intelligence.

Improvement In Handling Issues Related To Sales, Marketing and Customer Service

Chatbots are forms of artificial intelligence that can help with support outside the company.They gain experience from real sales and customer reps and use this to assist customers in purchasing goods and services. Questions regarding marketing and customer relationship management (CRM) can also be handled by GrowthBot through the mining of data, both of the public and the company.

The Identification Of Security Risks And Protection Of Data

Financial institutions such as banks apply AI based technology to point out security risks and protect data. Examples of software which make the use of Ai in such cases include Darktrace, Exabeam and SparkCognition.

Increased Productivity

With AI handling most of the mundane and repetitive tasks at the workplace, workers are free to channel their efforts to more important tasks thus increasing productivity.

Productivity could also be boosted and monitored by machine intelligence by helping them discover areas that have high labour costs and other obstacles to increased efficiency.

Will Artificial Intelligence Replace Humans In The Workplace?

With the above examples, some individuals might be tempted to think about losing their jobs to AI powered tools since most tasks in the workplace are getting automated gradually, but their fears are unfounded as human input is indispensable despite the presence of artificial intelligence.

Artificial Intelligence basically handles tasks which could affect productivity and allows workers to be action-oriented and gives them the chance to be more creative.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Yishun Membership Costs

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Yishun may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Future Supply Chain Management Opportunities And Challenges

Entering into a business partnership in Yishun can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

The Scope of Artificial Intelligence In Web Development Explored

In simple words, a marketing strategy is the HOW and WHY of a marketing plan. Marketing strategies need to be based on good plans, without which you will lose direction and focus. Here are a few tips for creating market strategies.

Start with Vision and Mission

Vision asks the question: "What do you want to become?" As the leaders and thinkers in the organization, foresight is very important as it defines any action that should be taken from that point on. Mission asks the questions, "Why do you exist?" as well as "What steps are you willing to take to achieve your goal?" This takes into consideration the present situation, as it reflects strengths and weaknesses that help you make a solid evaluation of where you are at the moment.

Look outward

Be aware of trends in the market, as well as other outside factors that might affect it. Taking a global perspective into consideration allows you to think creatively and beyond the sphere of what you are comfortable with. Being a keen observer prepares you for any changes in the market.

Look inward

Make an assessment of competitors and threats, keeping your friends close, but your enemies closer. Nothing is more thrilling than knowing how to adapt to competitors who are willing to fight tooth and nail for your precious market share. Know what you are up against so you'll never be a step behind.

Be innovative

Lastly, after gathering all the data, plan your marketing strategy and learn how to think outside the box. Successful strategies have been borne out of creative minds that were willing to make a difference when everybody else was doing the same thing. Although some cut-and-dried strategies have worked, it takes an ingenious one to put you at the top. Don't be afraid to be different.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Yishun are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Artificial Intelligence Machine Learning

First, ask yourself do you really need a business partner to build a successful business in Yishun? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Marketing Strategy Business Networking

Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should be viewed as a process, which means that the best laid marketing plans will change sooner or later.

Strategic change can be caused by many forces; sometimes change is a threat while other times it can be an opportunity. It all depends on how your product or business is defined; additionally, how you react may be the biggest factor in your future success.

Sometimes the market evolves and the demand for an offering changes. For example, obesity is on a dramatic rise in North America; because of this people are becoming more "food label savvy" about calories, fat grams, sugar, carbohydrates, and protein. Fast food restaurants have had to respond with salad bars, better disclosure of nutritional information, and leaner products.

Another source of strategic change is technological innovation. As microprocessors increase in speed and processing ability, older personal computers quickly become obsolete. A more disruptive technological change might be the creation of the MP3 format and downloadable music. Music is now purchased one song at a time instead as albums of songs.

Occasionally, a market is redefined. This is often driven by competition or customer demand. Today, our fast paced culture demands a more personalized relationship with information, which has created wikis, blogs like this one, and the birth of IPTV (Internet Protocol Television). This new information content business allows the reader or viewer to get "personalized content" when they want it and where they want it.

Also, marketing channels change. Today the internet has changed the relationship of customers with providers. No longer dependent on the provider for education on products and services, the new consumer is more informed and sophisticated than ever. In fact, the consumer is more powerful and will get what they want or they will find another provider.

For the marketing strategist, the challenge is to anticipate the changes and take control of their destiny. The alternatives of delaying action or getting surprised can mean business failure.

As former GE CEO Jack Welch said, "Change before you have to".

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.

Woodlands Brand Strategy

A partnership is an agreement where different parties agree to cooperate to advance their mutual interests. The partners in Woodlands may be individuals, businesses, governments, and so on. It is a specific kind of legal relationship formed by agreement between two or more parties to carry on business.

A partnership in business is similar to personal partnerships. A successful business partnership requires not just short-term mutual interest but long-term compatibility.

Machine Learning Applications In Banking

Entering into a business partnership in Woodlands can be very exciting. You’ve found someone who shares your vision, works well with you, and has lots of great ideas. To create a partnership business, understand the why of your partner, seek commonality and shared vision, don’t rush the process, write things down.

Be clear on the value you bring to the table. Be honest about why you’re interested in creating a partnership. Understand why your partner is seeking to connect. Best partnerships work because the vision and values are shared as well as passion and enthusiasm. Seal all agreements in writing to avoid messy breakups in future. Contracts preserve relationship, not destroy them.

Branding Strategies - When a Bargain-Brand Attacks a Premium-Brand

Did you know that five of the biggest tech giants viz. IBM, Microsoft, Google, Facebook, and Amazon have recently formed a partnership for the research and development of Artificial Intelligence?

And these market leaders form just the top of the cream. Thousands of startups like Kwiziq, JamieAI, and Verv are blooming across the globe, investing in the development of upcoming AI era. So what is it that all these businesses have found in the potential of this technology that is driving them to hustle? And more importantly, why is it important for your business to participate and adapt to this futuristic technology?

More efficient digital assistance

Machines have since the beginning set themselves as important because of their ability to enhance human efficiency. Let's just assume what change in efficiency can be brought upon when these machines become actually intelligent; when they can make best possible decisions on their own, without being affected by the limiting constraints of human beings? There will be fewer errors, less unpredictable problems, and fewer delays, all of which will have a cumulative effect on the overall efficiency of any system.

Digital marketing at its best

Many companies are already in the process of garnering the potential power of artificial intelligence and are working with intelligent chatbots to enhance their marketing efforts. It is no wonder they have taken this route. Chatbots and other similar AI marketing solutions can take digital marketing to its extreme, where you can solve the queries of your potential customers, create interactive marketing campaigns, and resolve many repetitive and monotonous tasks without having to invest in multiple resources.

Limitless exploration

When it comes to exploration, biological boundaries of humans have always been considered as the biggest limitation. And it is not just the biological needs that have kept us from exploring inhospitable environments of space or underwater. These limitations are also in the form of our sensory perceptions. There are many wave patterns and frequencies that humans are simply unable to detect, this is why machines like the thermal camera that detects infrared waves have become so important for the seamless exploration even of our immediate environment. Machines with artificial intelligence can remove all these problems with a single stroke.

Wide application scope and new opportunities

As opposed to the most recent technological developments, AI becomes more desirable because of its far-fledging application. Since most of the present technological advances are limited to the technological ground only, the field was losing its significance in other spheres of life. But with AI, such is not the case. Its potential has made it a most sought-after invention in the areas of medical science, financial systems, air transport, heavy mechanical industries, and even art.

Transitional Shift

Unlike social media, AI is not a booming phase. It is the development of a completely new ecosystem that will change the technology as we know it today. There is no limit to what the future may hold when we come to the peak of AI development when intelligent machines will be working without the biological constraints of human bodies. It will continue to evolve at an exponential rate, solving perhaps, some of the most profound mysteries of the universe.

At present, even with all its advancements, AI can still be considered in its newborn stage, and for all those businesses that aspire to survive and thrive through this transitional shift, it is extremely important for them to adapt.

With the support of our professional business network, you get the opportunity to exchange experience and knowledge at a top professional level, and to strengthen and develop your own skills within your management and specialist areas.

Legal structure of partnership will dictate many decisions as to how the business is run.

Main partnership types are:

  1. General Partnership: formed when all partners participate in business operations and take mutual responsibility for business’s debt. These offer very little protection for partners from liability.
  2. Limited Partnership: most often chosen when business partners in Woodlands are taking an uneven level of involvement in business.
  3. Limited Liability Partnership: is a structure that limits each individual’s personal financial responsibility.

What’s left unsaid or unplanned often leads to unmet expectations. Partners can clash over countless things.

Innovation Strategy And Organisation

First, ask yourself do you really need a business partner to build a successful business in Woodlands? Test the partnership out by tackling a small project together. Business partnership can end bitterly. Be especially careful when partnering with close friends or family members. Thoughtfully plan and prepare for every aspect of partnership in advance so there’s no question about how difficult situations will be handled. Create a partnership agreement with help from a lawyer and an accountant. Agreement should address compensation, roles and responsibilities, exit clauses. Outline your expectations for how you’ll operate your business.

Networking has always been considered a powerful tool for improving business prospects, advancing a career, and developing ideas. Other than some brief, structured events, networking has been mostly informal and inexpensive in comparison to cost they otherwise spend on different channels. But membership is growing in many formal, long-term networking groups, and so is the price tag.

Marketing Strategy - Better Change Now Before You Have To

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the classic Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one - personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) - therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media - the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place - a digital location for digital interactions.

Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing - it is then a moderating function.

6. Security

The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

Addressing the issues upfront will help you better focus on your business later. Set expectations for a successful business partnership. Know your relationship with your business partner. Know your financial roles and viewpoints. Know your exit strategy. Agree on structuring your partnership.