Focus Group Business networking means establishing a mutually beneficial relationship with other business people and potential clients/customers. It refers to building and cultivating relationship with people of similar interests in ways that can benefit all parties.
People have been networking in Singapore for Focus Group as long as they’ve been communicating. Effective networking is to make you known. Primary purpose of business networking is to tell others about your business and hopefully turn them into customers. Purpose of business networking is to increase business revenue. Business networking helps you eventually attain business growth and increase the profits.
You can use networking as a tool for finding customers, investors, staff, suppliers and business partners with minimal cost to business by being a part of any Focus Group. Networking is important in business as it’s a means to form relationship with others that helps to grow your business. Business networking is one of the most effective marketing and prospecting tools you can use to grow your business.
Networking with TheNewHandshake is a socioeconomic business activity by which business people meet to form relationships, to create and act upon business opportunities, share info and seek potential partners for ventures.
Networking can be done via local/ regional/ international Business Networking Groups, Mastermind groups, Community service groups, Professional associations, and Social media/ online business networking groups.
Benefits of business networking:
- You gain new contacts and referrals, increasing your business. Help you identify opportunities for partnerships, joint ventures, or new areas of expansion for business. You get much higher quality leads.
- Visibility, as it helps keep you front and center in the minds of right people. This helps raise your profile.
- You stay current, keeping up with market conditions and overall trends in your industry.
- You find solutions to your business problems, such as financial problems and finding ideal candidate.
- You expand knowledge by taking advantage of the viewpoints and prior experience of others.
Internet age offers new Focus Group networking tools. Online social networking sites have taken business networking to a new level. Many websites provide business-oriented social networking online. Some people also make good use of blogs for networking. Social networking sites help you reach out to people at your convenience, without having to attend events or meetings. But good business networking shouldn’t begin and end with online social networking. They don’t replace face-to-face networking.
Brand Strategy - Brand Value - Brand Identity Guru
Marketing strategy is the primary key to business success. The No. 1 reason businesses fail is that they don't make enough money. And the No. 1 reason they don't make enough money is that they don't adequately understand and practice effective marketing strategy. Marketing strategy offers these powerful benefits:
- Concentrating your resources and efforts on your greatest opportunities for success
- Sharpening your competitive advantage so that your business is superior to your competitors' in ways that matter to customers
- Increasing the income of the firm more effectively than any other way
- Uniting the leadership team to all pull in the same direction, maximizing positive results
- Giving your brand a clearer focus so that it will be better known in the marketplace
- Stimulating demand for your products and services
- Improving the effectiveness of messages you send to customers and prospects
- Strengthening your ability to understand and meet the needs of customers
- Ensuring that your business will survive and thrive far into the future
"Marketing strategy" is one of the top-10 search terms related to marketing, used by Internet searchers about a half-million times a month. Many people are obviously interested in learning more about marketing strategy. That's why this article has been written, the first in a series that explain marketing strategy in detail. The author, Buck Lawrimore, has provided marketing strategy to hundreds of business, government and nonprofit organizations of all sizes for more than 27 years.
Definitions of Marketing
"Marketing" comes from the Latin word merx or mercis meaning merchandise. Originally a market was a large open space where merchandise was displayed for sale, like pictures we've seen of large open marketplaces in Third World countries, or today's farmer's market. Originally "marketing" involved selling products in a marketplace. And that's still the core meaning. But professional marketing has evolved to such a high degree of sophistication, like computer science and medicine, that it involves much more than just selling in a marketplace.
The American Marketing Association, the largest professional organization of marketers in the U.S., defines marketing as follows:
"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
This definition makes no mention of generating sales and income, the primary aims of business marketing, perhaps in deference to the many nonprofit organizations which are members of the AMA and are more focused on "delivering value" and "managing customer relationships."
Another way to understand marketing is to view it as a mindset or orientation of the business or organization. The so-called marketing orientation means the organization as a whole is oriented to understanding and meeting the needs of customers. A company with this orientation is market-driven. It focuses its strategy and operations on understanding and meeting the needs of customers in a manner which is superior to competitors. Procter & Gamble is one of the largest and most successful companies in America, and it has a strong marketing orientation. SAS Airlines, FedEx and other leading companies around the world have a passion for understanding and meeting the needs of customers. That's how they became so successful, and that's how your organization can become more successful than ever before, whether you aim to be a world leader or just the best in your neighborhood at what you do.
Definitions of Strategy
"Strategy" comes from the Greek word strategos meaning general. Strategy defined by Webster's as "1 The science of planning and conducting military campaigns on a broad scale." More recently strategy has come to mean "skill in management" or "an ingenious plan or method."
There are two aspects or connotations to this idea of strategy. The first is, it's big picture. It involves consideration of all your available resources - people, money, time, physical resources etc. "on a broad scale." The second is, strategy involves winning some form of competition. Your opponent may be an enemy who is trying to defeat you, or a business competitor who is trying to get your customers to buy from them instead of from you, or an opposing athletic team in a sports event. In all these situations as well as your own real world, there is one key to all effective strategy. This is one of the most important things for you to learn from this book:
The key to all effective strategy is
concentrating your resources on your greatest opportunities,
where your competition is weak.
Definition of Marketing Strategy
So then, effective marketing strategy could be summed up this way:
"Concentrating the organization's resources on its greatest opportunities
to better meet customer needs, outperform competitors, increase income,
and achieve enduring success."
Implied in this practical definition is the key idea that you have or will develop a niche or position in the marketplace which you can dominate or at least be a top player in, by building on strengths which distinguish you from your competition. Also implied is that you will be most successful if you concentrate on better meeting customer needs (via the marketing orientation) as a path to increasing sales, rather than just focusing on outbound communications or a sales force to persuade potential customers to buy.
Networking can be a waste of time if done incorrectly. Trading business cards with dozens of people, sending mass email blasts, racking up hundreds of friends on social media may not accomplish much.
Although increased sales is the end goal, don’t participate in business networking to sell. Successful networks build relationships. Find and develop relationship with people. At TheNewHandshake we believe networking can be a very powerful tool in enhancing your ability to lead and influence other people, but only when you provide value to the people in your network.
Develop a network before you need it. Stay in touch. Cultivate respect and trust. Be genuinely interested. Choose the right group. Be responsive and develop relationship.