Online Business Community Business networking means establishing a mutually beneficial relationship with other business people and potential clients/customers. It refers to building and cultivating relationship with people of similar interests in ways that can benefit all parties.
People have been networking in Singapore for Online Business Community as long as they’ve been communicating. Effective networking is to make you known. Primary purpose of business networking is to tell others about your business and hopefully turn them into customers. Purpose of business networking is to increase business revenue. Business networking helps you eventually attain business growth and increase the profits.
You can use networking as a tool for finding customers, investors, staff, suppliers and business partners with minimal cost to business by being a part of any Online Business Community. Networking is important in business as it’s a means to form relationship with others that helps to grow your business. Business networking is one of the most effective marketing and prospecting tools you can use to grow your business.
Networking with TheNewHandshake is a socioeconomic business activity by which business people meet to form relationships, to create and act upon business opportunities, share info and seek potential partners for ventures.
Networking can be done via local/ regional/ international Business Networking Groups, Mastermind groups, Community service groups, Professional associations, and Social media/ online business networking groups.
Benefits of business networking:
- You gain new contacts and referrals, increasing your business. Help you identify opportunities for partnerships, joint ventures, or new areas of expansion for business. You get much higher quality leads.
- Visibility, as it helps keep you front and center in the minds of right people. This helps raise your profile.
- You stay current, keeping up with market conditions and overall trends in your industry.
- You find solutions to your business problems, such as financial problems and finding ideal candidate.
- You expand knowledge by taking advantage of the viewpoints and prior experience of others.
Internet age offers new Online Business Community networking tools. Online social networking sites have taken business networking to a new level. Many websites provide business-oriented social networking online. Some people also make good use of blogs for networking. Social networking sites help you reach out to people at your convenience, without having to attend events or meetings. But good business networking shouldn’t begin and end with online social networking. They don’t replace face-to-face networking.
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I am often asked, "How do I know that I am getting the most bang for my buck when running an ad in any particular advertising vehicle?" The answer here is that it depends. There are many factors to consider in determining if you are on the right track. Following are some tips that will help you.
1. Determine Your Ad Campaign Goals
What is your goal for your advertising campaign? Are you trying to create awareness? Do you want to generate traffic to your website or store front? Do you need X amount of leads to come from your campaign? Do you want to create a certain amount of sales for a new product or service? Determine what you need your ad to do for you then design your ad with the goal in mind.
2. Determine Your Budget
When I ask my clients about their advertising budget, I am often presented with this blank stare. It is very important to determine what the advertising budget is throughout the course of a year, and stick to it! Break out your budget and determine what you can spend per month. It's common sense, I know but many people don't do this in their business. Then go back to determine, based on upcoming events, what advertising needs to take place and when. Remember that it's okay to mix in other marketing vehicles such as internet ads, workshops, article marketing or public relations. These activities do not take a chuck out of your budget to implement.
3. Have Your Target Market In Mind
Who is your target audience? Where do they live? Where do they work? What is their income bracket? What is their marital status or age group? What are their habits? The answers to these questions will greatly help you determine which marketing vehicle to use based on their demographics. For example, if you find that most of your customers are into skiing, then you may want to advertising at a ski resort, in a ski magazine, exhibit at a conference or tradeshow that targets skiers or advertise on a billboard next to a ski shop.
4. Give Your Ad Time
So, how much time should you give your ad to do its job you ask? Again, the answer is, it depends. Monthly and quarterly marketing vehicles will require longer lead times than a local newspaper or radio. Plus, consider your campaign goals. Is your goal to create awareness, then you'll want to plan and run a continuous, steady, balanced campaign. If you are running a special during a specific holiday season for example, you'll want to run intense, concentrated campaigns. For instance, for a landscaper running an aeration promotion during the fall and summer months, he'll run more frequent ads for a few weeks rather than months, and then move to a more steady and poised pace during the summer and winter.
Keeping in mind that people need to see and hear your message several times before it sticks, different messages also resonate with different people. However, if your ad is producing little to no response, the advertising vehicle may not be to blame. Your ad may be the cause. Check that your ad has a compelling offer. Do you have a call to action in your ad? Is it too wordy where your audience glazes right over it? Do you have a catchy ad tagline? Remember, you have seconds to catch the attention of your audience. Are you trying to sell all your products in one ad? Keep your message to one subject and focus on one goal in each ad. Most advertising vehicles will allow you to change your ad at any given time. Test your ad for best results.
5. Measure Your Ad's Effectiveness
Keep track of which ad in what marketing vehicles are producing the best results. If you have a coupon running in various media, put a code at the bottom of each ad that will tell you where that coupon came from when a customer uses it. Have a slightly different offer in different media mixes to determine how a customer found you. Note: Different offers can also effect how will your ad is fairing. If you have one ad offering a percentage off versus a specific dollar amount, the results can differ dramatically. Above all, ask your customers how they heard about you.
5.5 Also, determine your cost of reaching your customers. Using the cost per thousand (CPM) method, multiply the cost of the ad by 1,000 and then divide that number by the size of the audience (your ad representative or advertising agency should be able to give you this information). To illustrate, if your ad cost you $650 to run in your local newspaper and their reach is 22,000, then the cost to reach your customers is ($650 x 1,000 / 22,000) $29.54. Comparing the CPM across various marketing vehicles will help you place your ad accordingly.
By following these simple guidelines, you'll place yourself in a more favorable position to meet your goals, stay on target while producing results, without extending your marketing budget.
Networking can be a waste of time if done incorrectly. Trading business cards with dozens of people, sending mass email blasts, racking up hundreds of friends on social media may not accomplish much.
Although increased sales is the end goal, don’t participate in business networking to sell. Successful networks build relationships. Find and develop relationship with people. At TheNewHandshake we believe networking can be a very powerful tool in enhancing your ability to lead and influence other people, but only when you provide value to the people in your network.
Develop a network before you need it. Stay in touch. Cultivate respect and trust. Be genuinely interested. Choose the right group. Be responsive and develop relationship.
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