Online Business Community Business networking means establishing a mutually beneficial relationship with other business people and potential clients/customers. It refers to building and cultivating relationship with people of similar interests in ways that can benefit all parties.
People have been networking in Singapore for Online Business Community as long as they’ve been communicating. Effective networking is to make you known. Primary purpose of business networking is to tell others about your business and hopefully turn them into customers. Purpose of business networking is to increase business revenue. Business networking helps you eventually attain business growth and increase the profits.
You can use networking as a tool for finding customers, investors, staff, suppliers and business partners with minimal cost to business by being a part of any Online Business Community. Networking is important in business as it’s a means to form relationship with others that helps to grow your business. Business networking is one of the most effective marketing and prospecting tools you can use to grow your business.
Networking with TheNewHandshake is a socioeconomic business activity by which business people meet to form relationships, to create and act upon business opportunities, share info and seek potential partners for ventures.
Networking can be done via local/ regional/ international Business Networking Groups, Mastermind groups, Community service groups, Professional associations, and Social media/ online business networking groups.
Benefits of business networking:
- You gain new contacts and referrals, increasing your business. Help you identify opportunities for partnerships, joint ventures, or new areas of expansion for business. You get much higher quality leads.
- Visibility, as it helps keep you front and center in the minds of right people. This helps raise your profile.
- You stay current, keeping up with market conditions and overall trends in your industry.
- You find solutions to your business problems, such as financial problems and finding ideal candidate.
- You expand knowledge by taking advantage of the viewpoints and prior experience of others.
Internet age offers new Online Business Community networking tools. Online social networking sites have taken business networking to a new level. Many websites provide business-oriented social networking online. Some people also make good use of blogs for networking. Social networking sites help you reach out to people at your convenience, without having to attend events or meetings. But good business networking shouldn’t begin and end with online social networking. They don’t replace face-to-face networking.
e-Marketing Strategy: 7 Dimensions to Consider For Digital Growth
In the last century, the world saw a massive revolution of innovation.
Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life.
It's already used in machine translation, email spam filters, ATM check depositing and facial recognition - and that's just what an average person uses day-to-day.
Predictive intelligence is making businesses more efficient, effective and successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer - and personalizing all content to their needs and interests.
Technology not far from artificial intelligence is making a significant impact on the marketing industry. In fact, 86% of marketing executives have already indicated they have seen a positive return on investment in marketing technology and predictive analytics. The future of B2B marketing will focus on predictive analysis and intelligence, and have a major impact on lead scoring and content targeting.
The Transformation of Lead Scoring
Lead scoring is essentially a points system used to determine where your prospects are in the buying journey. The idea is to look at customers uniquely for a better understanding of what they looking for, what you can provide them with - and if they're likely to make a purchase.
Manually scoring leads, with this helpful guide, can be an excellent introduction to the strategy of fully comprehending customers. Assigning this responsibility to your B2B marketing team brings consistency, reliability and focus to a personalization approach.
Beyond manual lead scoring lies predictive lead scoring. This is a proactive way to accelerate the sales process by determining which customers are ideal based on past behaviors and purchasing history.
This takes into account other technologies, such as CRM or marketing automation, and demographic information to predict whom sales and marketing should be nurturing closely. Still done semi-manually, this method uses the insight from traditional lead scoring and blends it with modern ways of working.
In terms of the future of B2B marketing, predictive lead scoring using predictive intelligence is yet one step further. This is even more accurate than basic lead scoring, because of its correlation between patterns discovered in both a company's first-party data and general third-party trends.
It has also become the standard for most companies, especially technology-based businesses. A 2014 study revealed 90% of users agree predictive lead scoring provides more value than traditional approaches. The comprehensive nature of looking at customers holistically and integrating that insight into how you communicate with them can fast track your marketing efforts.
Given that artificial intelligence can predict the status of hundreds of prospects in a matter of minutes, marketers have everything to gain by using this technology.
A recent Gartner study concluded that predictive intelligence is a must-have for B2B marketing leaders. Just as marketing automation is being adopted widely within the marketing industry, predictive lead scoring is likely to follow.
The immediacy of reaching customers, understanding their needs and effectively determining their value to your company has created a necessary place for predictive intelligence in lead scoring.
The Power of Personalized Content Targeting
Predictive intelligence, an important component of predictive analytics, is also critical in learning which pieces of content to target to which customers. After predictive lead scoring reveals where each customer is and might be headed in the buying journey, you can glean insights from predictive analytics for establishing the tone, material and style of content each prospect will respond to most fervently.
An algorithm that determines the factors influencing a prospect can also pull the appropriate content. Just as you would send additional white papers to a manually-scored lead with interest in more in-depth material, this algorithm identifies the many customers to whom whitepapers would apply.
Sending the right content is just as important as creating it in the first place. Predictive analytics also leads to informed idea generation and content development.
Using predictive analytics in your content marketing takes careful consideration, but can be done successfully if you know the right data points to use and what to integrate into your existing strategy.
Seeing what content receives the most engagement and is most worthwhile to your prospects helps you tailor future content to those interests. Even with predictive analytics on your side to help you gain incredibly beneficial insights, it still takes a human to use the insight wisely and proactively.
Marketing professionals who work based on data, emotions and customer connections are the whole package in targeting content most effectively.
A.I. and the Future of B2B Marketing
Although artificial intelligence is not quite at the point of thinking, processing and completing tasks at the speed of a human brain, developments in the science of machine learning are getting closer to a complete takeover of this technology.
The existing uses of artificial intelligence within marketing is a good indication that the future of B2B marketing is bright - and that lead scoring and content targeting will be perfected as the technology matures.
With an already efficient system of analyzing data from thousands of sources to make sense of a single customer, predictive intelligence is making it possible for even small B2B companies to grow at rapid rates and expand their potential faster than traditional methods.
Networking can be a waste of time if done incorrectly. Trading business cards with dozens of people, sending mass email blasts, racking up hundreds of friends on social media may not accomplish much.
Although increased sales is the end goal, don’t participate in business networking to sell. Successful networks build relationships. Find and develop relationship with people. At TheNewHandshake we believe networking can be a very powerful tool in enhancing your ability to lead and influence other people, but only when you provide value to the people in your network.
Develop a network before you need it. Stay in touch. Cultivate respect and trust. Be genuinely interested. Choose the right group. Be responsive and develop relationship.
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