Online Business Community Business networking means establishing a mutually beneficial relationship with other business people and potential clients/customers. It refers to building and cultivating relationship with people of similar interests in ways that can benefit all parties.
People have been networking in Singapore for Online Business Community as long as they’ve been communicating. Effective networking is to make you known. Primary purpose of business networking is to tell others about your business and hopefully turn them into customers. Purpose of business networking is to increase business revenue. Business networking helps you eventually attain business growth and increase the profits.
You can use networking as a tool for finding customers, investors, staff, suppliers and business partners with minimal cost to business by being a part of any Online Business Community. Networking is important in business as it’s a means to form relationship with others that helps to grow your business. Business networking is one of the most effective marketing and prospecting tools you can use to grow your business.
Networking with TheNewHandshake is a socioeconomic business activity by which business people meet to form relationships, to create and act upon business opportunities, share info and seek potential partners for ventures.
Networking can be done via local/ regional/ international Business Networking Groups, Mastermind groups, Community service groups, Professional associations, and Social media/ online business networking groups.
Benefits of business networking:
- You gain new contacts and referrals, increasing your business. Help you identify opportunities for partnerships, joint ventures, or new areas of expansion for business. You get much higher quality leads.
- Visibility, as it helps keep you front and center in the minds of right people. This helps raise your profile.
- You stay current, keeping up with market conditions and overall trends in your industry.
- You find solutions to your business problems, such as financial problems and finding ideal candidate.
- You expand knowledge by taking advantage of the viewpoints and prior experience of others.
Internet age offers new Online Business Community networking tools. Online social networking sites have taken business networking to a new level. Many websites provide business-oriented social networking online. Some people also make good use of blogs for networking. Social networking sites help you reach out to people at your convenience, without having to attend events or meetings. But good business networking shouldn’t begin and end with online social networking. They don’t replace face-to-face networking.
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Marketing strategy consists of some valuable plans that integrate an organization's marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company.
Marketing strategy is developed by considering the following factors:
Environment analysis and marketing research:
The observation of external factors that promote success or failure of a company is a most important marketing strategy. The external factors include economy, competition, atmosphere, transport system and solicitation of data to resolve special marketing issue.
For better sales of a product, market selection is significant. The amount of sales of a product depends on the location of the market, whether the market is situated in urban or rural areas; whether the market place is easily accessible for people.
The consumer characteristics such as taste, choice and preference affect the product marketing. The consumer characteristic varies from man to man and location to location. So inspection of consumer characteristics, needs and purchase processes is also important.
Product planning (including foods, services, and ideas):
Product planning includes the development of existing product by changing of the composition, packaging system, product positions, brands and deletion of the old products.
The delivery system of the product to various markets, shopping malls and restaurants is also considered for marketing strategy. The distance from the production place to whole or retail seller, transportation system, physical distribution, allocation of goods, wholesaling detailing, inventory management and channel relations are reasonable factors for distribution planning.
Price of a product should be kept in tolerable range for all classes of people so that they can easily pay for the product. If the price of the product becomes very high, the consumer will not buy the product.
The communication planning may include the advertising about the product through different mass media, such as the television, radio, newspaper. The more a company publishes, the more it sells. At the recent time, online advertising is another media of publicity. By advertising the companies or organizations gets the chance of focusing their product's good quality and urging the customers to buy their products.
Brand name of a company has a large effect on the consumer to make them buy their product. A company should select a nice and attractive family brand for its better publicity.
Networking can be a waste of time if done incorrectly. Trading business cards with dozens of people, sending mass email blasts, racking up hundreds of friends on social media may not accomplish much.
Although increased sales is the end goal, don’t participate in business networking to sell. Successful networks build relationships. Find and develop relationship with people. At TheNewHandshake we believe networking can be a very powerful tool in enhancing your ability to lead and influence other people, but only when you provide value to the people in your network.
Develop a network before you need it. Stay in touch. Cultivate respect and trust. Be genuinely interested. Choose the right group. Be responsive and develop relationship.
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